Golf week boosts businesses selling creative offerings

AUGUSTA, Ga. (WRDW/WAGT) - The tournament brings thousands of patrons to Augusta, and some local businesses and artists find creative ways to capitalize on that rush.

Some Augusta-area businesses operate on social media rather than in brick-and-mortar locations, creating artwork for different events.

Angie Hood opened Angie’s Kitchen four years ago to do what she loves.

“I love to cook. I got it from my mom, which is my mom right here,” Hood said.

The recipes she caters are made with love, not measuring cups.

“My husband gets mad at me. . . . He’s like how much did you put in there? I just know it,” Hood said.

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Golf week expands business

Golf week expands Angie’s business.

“We’ve got grazing tables to set up starting Saturday. So it’s really starting to take off. It’s our busiest time of the year,” Hood said.

The tournament creates a new market in Augusta. Anything golf-themed sells in numbers.

“We’ve got some cups, some hats, and we’ve got some cute little wine bottle labels, which are adorable,” Hood said.

Shirts Angie designs and things like golf earrings sell just as fast as chicken casserole.

Artists capitalize without storefronts

Local artists don’t even need storefronts to fill the tournament rush.

Tori Taylor runs The Red Berry Company, a home kitchen business that offers pickups at Wild Sugar in Evans.

Taylor paints golf pictures and other images on strawberries using the smallest paintbrush and edible paint.

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“I hand-paint with a very high-quality edible paint and the tiniest paintbrush you can imagine,” Taylor said.

She said the treats are golf-week rental and tournament-party staples, making this the busiest time of year for her business.

“There’s a huge rush around Masters. People are really supportive of local businesses that are custom and can create things you can’t really get in the store,” Taylor said. “So they really like to get their guests something that is going to wow them and that they’ve never seen before.”

Businesses advertise on social media for homemade golf decorations, wreaths for front doors, wooden, green and azalea jewelry and home-cooked catering.

“Every year we’re getting busier and busier, which means a lot being a small business,” Hood said.

Both businesses said rentals and parties drive the food side of the business this week, while locals pick up merchandise and house decorations as everyone gets excited for the tournament to come.