The heat is on for businesses prepping for Masters week

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Tuesday, March 26, 2019
News 12 at 11

AUGUSTA, Ga. (WRDW/WAGT) -- A lot of businesses are bracing for the crowds of people coming to town, especially since golf week is stretching into 2 weeks.

Some places are also getting ready to open up shop for the first time.

As Masters Week draws closer, the heat is on in the kitchen.

“It's crazy to see how much growth comes to this community just for that one week of the year," said Damian Blevins, the owner of Aiken Fish House and Oyster Bar.

Aiken Fish House and Oyster Bar is getting excited for their first Masters week. Their grand opening is Friday.

"It's not a coincidence, no," said Blevins.

He hopes Masters season gives his place the kick start it needs.

"It gives us that jump right out the gate, not only to grow within our community but to grow outside our community with travelers," said Blevins.

He says they want to be around a long time in Aiken and knows opening right before the crowds come to town will help them establish roots.

“There's a lot of people that come from out of town, and seafood is a popular item that we don't have a lot to choose from," said Blevins.

In Augusta, if you count the years in Masters week, Marshall Frank has seen eight.

"It's always an exciting feeling. They know that the money is coming. They also know it's going to fly by in the blink of an eye," said Marshall Frank, the general manager of Oliviana.

Marshall Frank manages Oliviana in Surrey Center, less than a mile from Augusta National.

"They come straight down Berckman's Road whenever they get done with the practice or actual rounds," said Frank.

He says it gets bigger each year but this year, crowds will be here a week earlier for the Women's Amateur Tournament.

"I know what to expect but I don't know what to expect at the same time," said Frank.

They're stocking up on their top-shelf items even earlier now.

"That's going to bring a whole another dynamic of a crowd as well not just the week of, but the week before," said Frank.