Disney announces streaming service release date and pricing plans; cheaper than Netflix

By  | 

LOS ANGELES (CNN) -- Disney will soon test its power against Netflix, Amazon, Google, and even Apple with a streaming service.

Here comes Disney+ with its sights set on dethroning Netflix as the streaming leader. (Source: CNN)

The mouse house announced Thursday the new service called Disney+ will be available later this year.

"I'm excited to announce that Disney Plus will be available to U.S. consumers on Nov. 12, 2019 and we will be launching this service with a very attractive monthly price of $6.99, as well as an annual option for $69.99,” Disney Chairman of Direct-to-Consumer and International Kevin Mayer said. “Which works out for those mathematically inclined to $5.83 per month. We believe this creates an extremely compelling value proposition for consumers. So let's add it all up. We have the brands that matter. We have the library content that has been loved for generations as well as new original content made by many of the same creators all wrapped in a beautiful package and delivered to consumers at a very reasonable price."

After absorbing Fox Entertainment last year, Disney became uniquely positioned to take on Netflix.

That deal strengthened what was already the industry's most sought-after brands with Fox's National Geographic among the announced Disney+ elements.