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AU marketing professor navigates holiday shopping buzzwords

(KY3)
Published: Nov. 28, 2016 at 6:45 PM EST
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Monday, Nov. 28, 2016

(WRDW/WAGT) -- From Black Friday to Cyber Monday and all the sales throughout the holiday season, there are a lot of buzz words that get thrown around to make you think you're getting the best deal.

Augusta University Marketing Professor, Marsha Loda, shows us how shoppers make sense of all the lingo.