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Miami’s Wong shows college sports hurtles toward free market

FILE - NCAA President Mark Emmert speaks at a news conference at the Target Center, site of the...
FILE - NCAA President Mark Emmert speaks at a news conference at the Target Center, site of the Women's Final Four NCAA college basketball tournament, March 30, 2022, in Minneapolis.(AP Photo/Eric Gay, File)
Published: May. 5, 2022 at 10:03 PM EDT
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(AP) - An agent’s brazen demand made on behalf of University of Miami basketball star Isaiah Wong has provided a rare glimpse into the way elite college sports have been transformed by athletes’ rights to be compensated through endorsements.

The agent said, essentially, pay Wong more or he will transfer to a school that will. Labor experts say the incident highlighted a new reality: NCAA athletes in high-profile sports such as football and basketball are being treated like professionals, potentially in violation of the rules. Some labor experts say the solution may be to just start treating athletes more like employees, something the schools have resisted.

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