Renovated Olmstead Stadium to host Blake Shelton, Tim McGraw in Masters week festival
AUGUSTA, Ga. (WRDW/WAGT) - Augusta is trying to ramp up the experience at Lake Olmstead Stadium in an effort that will bring Blake Shelton and Tim McGraw to perform during Masters week.
The city announced a yearlong series of events at the venue that’s the former home of the Augusta GreenJackets baseball team. The company C4 Live says it’s invested nearly $2 million in renovations at the stadium.
Most notable for now among the upcoming plans will be XPR AUG during the 2022 Masters week in April.
The multi-night event will feature “VIP-style” concerts, including ones with country superstars Shelton and McGraw, as well as a third, unannounced performer.
During the day, there will be festivals, food, beverages and pop-up retail operations, and live sports coverage will be shown at all times.
The renovated stadium will become The Pavilion during XPR AUG.
“Take everything you love about your favorite sports bar — the big games, the big screens, the big cheers, the big crowd. Then elevate the experience until it becomes even BIGGER,” organizers said on https://xpraugusta.com.
“Think entertainment — everywhere. Think luxury. Think Vegas-style VIP hospitality. Think gourmet food and craft drinks. Then keep thinking — because we’re just getting started,” organizers say.
You can sign up at https://xpraugusta.com for information on tickets, which go on sale Friday.
XPR AUG is just one of the events being planned.
C4 Live says its 10-year partnership with the Augusta Economic Development Authority will bring festivals with top entertainers all year long.
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