Cowboys sell naming rights to stadium

By: Associated Press
By: Associated Press

Thursday July 25, 2013

ARLINGTON, Texas (AP) -- The Dallas Cowboys say their billion-dollar complex will be renamed AT&T Stadium as part of a multi-year deal with the telecommunications giant.

An emotional Jerry Jones, the team's owner and general manager, said Thursday he wants "this building to be more familiar than the White House."

The name change for the $1.2 billion Cowboys Stadium takes effect immediately. Numerous signs outside and inside the stadium will be changed to reflect the AT&T name. The company is based in nearby Dallas.

Team officials declined to reveal terms of the deal, including cost and how many years are included.

The team says the deal includes access to AT&T mobile technology. The arrangement will double the stadium's wi-fi network for faster mobile access and expand the options provided by the Cowboys' mobile app.

Copyright 2013 Associated Press


Mailing Address: P.O. Box 1212 Augusta, GA 30903 Main Telephone: (803) 278-1212 Newsroom: (803) 278-3111 Fax: (803) 442-4561
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 216973181 - wrdw.com/a?a=216973181