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Technology helps bring Masters experience to all

Once again, Augusta National is using the latest technology to bring the Masters Tournament to the world. (March 31, 2011 / WRDW-TV)

Once again, Augusta National is using the latest technology to bring the Masters Tournament to the world. (March 31, 2011 / WRDW-TV)

News 12 at 6 o'clock / Thursday March 31, 2011

AUGUSTA, Ga.---Technology is giving you access to The Masters like never before.

Just days before the tournament, Augusta National is opening its gates to you in brand new ways, and you don't even need a badge for this front row seat.

We all know The Masters is the best of the best in the game of golf, but Augusta National is making a name for itself in the world of technology too.

Last year they started broadcasting in 3D TV. This year, it's a state-of-the art iPad application, and they've paired with Tiger Woods to introduce a new Masters-themed video game. Even your phone can get in on the action.

With technology changing by the minute, Augusta National is doing it's best to keep up, and they're giving people around the world a one-of-a-kind glimpse behind the green gates.

"Wow," exclaims Barry Harris. Barry is speechless. He can't believe how clear the picture is on the new iPad 2.

"I think the picture quality is amazing on these things. You would think it's a high quality TV," says Barry.

Augusta National just unveiled its new iPad application, an exclusive look at The Masters like you've never seen before.

"Technology these days is absolutely amazing," says Barry.

"You can look at The Masters, watch it live keep up to date with stats," explains David Teague, a Digital Specialist at Best Buy.

Between the newly-designed Masters.org, new iPhone and Android apps, they've just about tapped into it all.

"Master of marketing...pretty smart," says Barry. "I guess they're just taking advantage of everything they can to get their story out there."

Barry says it's almost better than being out on the course. "Technology these days has really knocked you off your feet. I'm amazed," he says.

Just this week, EA Sports partnered with the tournament to bring you Tiger Woods PGA Tour 12: The Masters. For millions, it's a chance of a lifetime to play the world-renowned course alongside the pros.

"They're trying to make it more mainstream," says Teague.

And don't forget about 3D TV. Last year, The Masters was the first to broadcast in 3D. This year they say it's even better.

"Last year, this year, you know... who knows what's going to be out next year," says Teague.

"It is nice...wow," says Barry's wife.

For Barry and so many others around the globe, the little screen may the closest they ever get to the greens on Augusta National.

Almost all of the action is free. The iPad app costs $1.99. For the 3D coverage, you'll need to have a 3D TV. Those will run you less than $1,500.


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