Meredith Anderson">

Technology brings the Masters to the masses

News 12 at 6 o'clock / Monday, April 4, 2011

AUGUSTA, Ga.---The Masters Tournament is for the masters of golf, and from the looks of it, the people behind Masters.com are the masters of the web. This year, they've made some changes so that you can experience Augusta National wherever you are.

Your window to the Masters comes from a room at Augusta National with no windows at all. Inside Masters.com headquarters, a team works to bring you that exclusive look.

"We probably have about 20 (people) on the technical side, and about 30 to 40 on the production side," said John Kent with Masters.com.

What happens at Masters.com will give you access like never before, not only to the Tournament, but also to the practice rounds. This year, eight live cameras can take you all over the course so you don't have to miss a moment.

"The whole experience is designed to bring the beauty, the tradition, and history of the Masters to people who can't be here," Kent said.

But the Masters doesn't just live in your computer. It also lives in your phone. A new app can bring you video too, and not just recorded video. iPhone users have five live channels. But no matter what your phone, the app is free of charge, just like the website. There's also an app for the iPad.

"The iPad itself tends to be very video-rich and good with photography, and you take a course like Augusta National, and you couldn't ask for a better marriage," Kent said.

Augusta National is known for its attention to detail, and so are the people who work on Masters.com. They're bringing that detail to the Masters masses. A tournament known for its rich history is making history, one computer, iPad, and phone at a time.


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