On a normal day, Turner Keyboards is filled with the sound of classical music, but during the Masters, the store is silent. (WRDW-TV / April 11, 2012)
News 12 at 11 o'clock / Wednesday, April 11, 2012
AUGUSTA, Ga. -- Lisa Turner-Maddox doesn't play golf, she plays the piano and owns her own store on Washington Road.
On a normal day, Turner Keyboards is filled with the sound of classical music, but during the Masters, her store is silent.
"A number of years ago we tried staying opened for like just half of the week, and it was ridiculous," she said.
It was so ridiculous, she said, that she took the keys and locked up for the week.
"Our walk-in traffic is what just absolutely stopped," she said.
And traffic on Washington Road is what she said used to be the problem.
"Ever since they put Riverwatch in, it gives them an alternate route," she said. "We still get quite a bit of morning and evening traffic."
And of course she said there is still a stigma that exists about braving the busy road.
"We're right down the street from the main entrance to the National, and nobody would venture to this side of town, even though the traffic is not that bad."
So she lives with the reality and closes her doors, but that doesn't exactly stop her from doing business.
"We have many longtime clients that have us either move their piano out of their home and store it while they've rented their home out, or we get quite a few rentals," she said. "We keep really busy. It's just a different aspect of our business."
While her store isn't open during the Masters, she says the tournament's economic impact eventually trickles down to help her business.
"It is a long-term investment is the way I see it," she said.