July 26, 2011
Augusta, Ga. -- Billy Payne, Chairman of Augusta National Golf Club and the Masters Tournament, announced today that the Community Foundation for the Central Savannah River Area has accepted a $1.5 million gift as a result of the 2011 Tournament.
Dedicated to the responsible oversight and distribution of charitable donations throughout the CSRA, the Community Foundation has now received more than $18 million from the Masters to accomplish its mission throughout the region.
“Supporting the community that, in turn, so graciously supports the Masters Tournament is an enduring commitment we take seriously,” said Payne. “The Augusta area is not immune to the economic challenges that exist today. With the help of the Community Foundation and the many meaningful charities it supports, we hope this investment can provide assistance where assistance is most needed.”
While primarily unrestricted, a portion of the gift is distributed to Community Foundation-supported charities selected by Augusta National Golf Club employees. Further, the Community Foundation will provide the third $500,000 installment of the Tournament’s $3 million pledge to the Salvation Army’s Augusta Kroc Center.
This support comes in addition to the financial contributions being made by the recently established Masters Tournament Foundation.
Earlier in 2011, the Foundation was formed to help identify, invest in and promote organizations dedicated to the development of golf on a global scale. On behalf of the Foundation, financial gifts totaling more than $1.5 million will be presented to the World Golf Foundation, United States Golf Association, PGA Foundation, PGA Tour Charities, The R&A Foundation, LPGA Foundation, The First Tee of Augusta and the Environmental Institute for Golf.
Funding for the Foundation is made possible through private donations, proceeds collected from the conduct of the Masters Tournament, as well as proceeds from the sale of the newly released video game produced by EA Sports, Tiger Woods PGA Tour 12: The Masters.
In parallel to the charitable contributions of the Foundation, the Tournament endeavors to grow the popularity and visibility of the sport. Alongside the worldwide television exposure of the Masters and its presence in the video game, examples of the Tournament’s efforts to promote golf’s virtues and customs include its commitment to the Junior Pass Program, broadcasting the annual Par 3 Contest, the conduct of the Asian Amateur Championship and the use of technology to reach new and younger audiences, as seen in the digital developments of Masters.com and its mobile and tablet platforms.