Masters badges in high demand online with little supply

By: Ryan Calhoun Email
By: Ryan Calhoun Email

News 12 at 11 o'clock, April 7, 2010

AUGUSTA, Ga. -- With Tiger Woods returning to Augusta the suspense is high and golf fans are waiting to see how the field is going to play out.

Of those waiting, plenty of them are looking for a way to get into the gates and see the tournament for themselves online.

If you drive down Washington Road you will see people holding signs trying to buy and sell badges for the tournament, but online it's a whole different sight.

Jerry Arnold is one who never thought he would be wearing a badge around his neck or that he would ever get to see the Masters course in person.

"It's been a great experience," he said. "This is my first time here and (the course) is in really good shape."

His wife paid his way into the gates using the ticket buy and sell web site StubHub. Employees from the company are still working with people looking for a way into the tournament, said Joellen Ferrer of StubHub.

"The demand is like nothing we have ever seen in our 10 year history," she said.

Ferrer said the sales have set records as well, but she said Tiger Woods isn't the sole reason ticket and badge sales have hit such high marks.

"It's already our highest grossing Masters event in company history," she said. "But even without Tiger it would've been our highest grossing Masters event. It just wouldn't have had so many ebbs and flows."

One of the highest days of sales though came on March 16, the day Woods announced he would be playing in Augusta.

But with the tournament starting soon and the supply low, the prices are higher right now than in years past, Ferrer said.

If you look at posts on Craigslist, you will see people from all over are still looking to buy or sell badges.

The only problem with buying badges on a web site like Craigslist is you never know who is on the other side of the computer screen or if the badges are real.

"Just make sure you can hold someone accountable because at the end of the day you're shelling out a good amount of money to be here at this event," Ferrer said.

Arnold said his wife was told by the course to be very careful where she bought her badges for her husband and his friend.

"It worked out well for me," Arnold said. "TV is nice but it's really nice to see it in person."

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