Masters Monday pays off for local businesses

By: Katie Beasley Email
By: Katie Beasley Email

News 12 at 11 o'clock, April 6, 2009

AUGUSTA, Ga.---Master's week, t's the shot in the arm some Augusta businesses are looking for.

With fans in town and the NCAA basketball tournament on TV, many are catering to sports fans.

For sports bars and restaurants, this is a hole in one. As one restaurant manager puts it, for them this week stands as Augusta's very own stimulus plan.

The beer is flowing and the wings are warm. Sports bars, like Wild Wings, are the place to be on the first night of the Masters. Thousands of fans in town, all looking for some fun.

"We're gonna hang out in the city and have a good time," says out of town visitor Andy Robertson.

And those fans are just what restaurants and bars along Washington Road want to see this week. "They're here for the golf, they're here on vacation. They're here to have a good time and we're fortunate enough we provide all that for them," says Adam Wise, the General Manager for Wild Wings.

It's not your average crowd on an average Monday night. In fact, they say this crowd out numbers just about any Saturday night crowd.

"It just brings a whole new base of people who might never have been to Augusta before and they're gonna come out and enjoy themselves," says Wise.

Customers and businesses, are both thinking green. "You're talking about the Masters, probably the pinnacle of golf. Businesses have to be benefiting from it too," says Robertson.

Just down Washington Road, Somewhere In Augusta is cashing in too.

"The Masters has to do wonders for the Augusta economy. It's kind of our stimulus plan if you would say. I think it helps out the area and we need it," says Somewhere In Augusta General Manager, Matt Kolinoski.

Monday night may be over, but Masters week is just beginning. "It's been a great start and we're excited about the rest of the week," says Kolinoski.

We didn't just stop by sports bars. We also checked in on some family-friendly restaurants too. They were just as crowded and hope things only get better as the week goes on.

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