WRDW | Augusta, Georgia | CSRA | Sports Headlines and Features

Some hotels taking a hit this Masters

By: Gene Petriello Email
By: Gene Petriello Email

News 12 First at Five; April 1, 2009

ACROSS THE CSRA--- We are just days away from the 2009 Masters and some hotels are taking a hit this year. We give you the good and the bad. Some hotel managers tell News 12, it's not just the economy hurting them.

Even Augusta Mayor Deke Copenhaver is using a unique way to get the hotels and Masters homes filled for Masters Week.

We went from Aiken County and crossed into Georgia near Washington Road. Some hotel managers are proud to say things are up to par, others though are left with bogeys.

In David Fort's 15 years of Masters hotel experience, this year looks to be the worst. "It's frustrating, but expected," says David. "People are cutting back and you just have a perfect storm."

He expected the hallways of his hotel to be filled right now, but he's only at 60%, compared to 90% normally by this time. That equates to about a $40,000 loss in revenue this year.

"It definitely puts you behind the 8-ball for the rest of the year," says David.

In fact, he's worried about more than just the slow economy. He says, the new hotels popping up all over the area aren't helping things either. "There's an influx of rooms added," says David. "Lowering rates is not going to generate demand."

Closer to the golf course, the Hilton Garden Inn says it's booked solid. But, just down Claussen Road is the Jameson Suites and they tell us room sales are down a little bit this year. On travelocity.com, several hotels are listed as still open.

Even on Facebook, Augusta Mayor Deke Copenhaver is pushing for the 2009 Masters. He talks about the open hotel rooms in the city and the excitement around Tiger Woods coming to play in his first major since his surgery.

A dip in occupancy not only hurts David, but the maids too. "Typically, we give bonus(es) to our employees based upon our Masters performance, but that is in jeopardy," says David.

Scary times for David, as Mayor Copenhaver is thinking how fortunate Augusta is for having the Masters in our current economy. Don't forget, it's about to tee off in just a few days!

We're told sales for Masters Home Rentals are up this week, too. They won't say if its all because of Tiger Woods' big win or not, though.


You must be logged in to post comments.

Username:
Password (case sensitive):
Remember Me:

Read Comments

Comments are posted from viewers like you and do not always reflect the views of this station.
  • by LENA Location: AUG GA on Apr 6, 2009 at 08:29 PM
    THE HOTELS INCREASE THE PRICES DURING THIS TIME OF YEAR. EVERYBODY TRIES TO CASH IN ON THE MASTERS VISITOR'S POCKETS. THAT'S WHY THEY COULD GIVE THE MAIDS A BONUS, INCREASED RATES. (JOAN), IF THE HOTELS LEFT THE RATES REASONABLY THEY WOULDN'T BE EMPTY. THE ECONOMY IS BAD ENOUGH ,WITHOUT THEM TRYING TO JUMP ON THE BANDWAGON TO.
  • by Joan Location: Washington, DC on Apr 2, 2009 at 10:03 AM
    This needs to be shown to Congress who forgets that low hotel occupancy hurts line workers and communities. Send it to your Senators & Representative!
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 42288472 - wrdw.com/a?a=42288472