Augusta cashes in during Masters

By: Chris Thomas Email
By: Chris Thomas Email

News 12 at 6 o'clock, April 07, 2008

AUGUSTA, Ga.---Masters week places Augusta on a global stage. It's no wonder that city leaders use this week to sell Augusta to companies and possible investors. Our Chris Thomas went along as visitors got a private tour of the city.

Big time companies got a little small time charm this Masters week. The day started with breakfast, and then it was off to the course.

"I'm excited. It's the most prestigious event in the world for sporting," said Ted Peterson.

Peterson is president of New York based...Downtown Decorations Inc. The company signed a 3 year deal with the city. The goal..."Enhance the downtown, bring people downtown for the holidays, shop, and they did a phenomenal job this year," said Peterson.

The first annual Christmas Light-up Spectacular attracted hundreds downtown with fireworks and 12.6 miles of lights. Outside of Christmas lights, Ted's company is also responsible for welcome signs lining 13th Street bridge, and now Ted is one of thousands making his way into the Augusta Nationals, in his case, courtesy of the city.

"I got my camera here to take some pictures to prove it. I tell people I'm working down here. I guess this gonna come out and prove that I'm really not working, but maybe it's proof that I'm working," said Ted.

One thing is for sure, Masters is like a second Christmas for the city. The economic impact is about 100 million dollars.

"It's just a great place to do business, and I would like to expand my business down here as well." A little hospitality goes a long way. Ted is sold on Augusta.

"It's the whole southern charm that you don't have any other place. We travel and see cities all around the world, and I see Augusta as really on the cutting edge," said Ted.

So...any big announcements? "Not yet, but you never know," said Ted.

Augusta leaders always roll out the red carpet in hopes of new businesses rolling in. The city will play host to about 40 businesses this Thursday.

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