May 27, 2014 AUGUSTA, Ga. (WRDW) -- Once again, the world of recruiting has changed. To dominate the attention, flash and creativity have to dominate.
Just ask Aquinas running back Ruben Garnett or Lakeside's Rashad Roundtree. It's clear if you're not standing out, you're way behind.
"Colleges, they're doing so much stuff now to make kids feel like they're special and that's what it's all about. At the end of the day, who makes them feel like a priority," Garnett said.
Right now, Twitter is of the highest priority in recruiting.
Currently, the NCAA does not allow a college coach to contact a recruit through text message. As for twitter, a direct message is fair game.
The question has to be asked: why is a direct message on twitter acceptable, when a text message isn't?
Even coaches struggle to give you an answer.
"If that player has the ability to direct message, it's an awful lot like texting obviously. It's just considered different than texting. I'm not even quite sure to be honest with you," Georgia head coach Mark Richt said.
Direct messaging is often the easiest way to reach recruits. Both Roundtree and Garnett say they're phones are constantly in action.
"It's crazy, I probably get about 30 messages a day from coaches. Just asking about my day," Roundtree said.
"I'll be in school and my phone is just buzzing. When I finally get a free period, I have four or six DM's from different coaches asking if I can call them later," Garnett said.
Usually, If coaches are asking for a call, there's an offer waiting on the other end. Surprisingly, twitter has become big business for scholarship offers.
"I'll call them and they'll tell me they're offering. It actually happens a lot lately, so you can kind of tell when it's going down," Roundtree said.
But it's not just for coaches. Aquinas basketball player Ahmed Hill used twitter to announce his commitment to Virginia Tech. Augusta Christian's Zach Giella committed to Clemson through the social media site.
It's fair to say from each side, Twitter is the next weapon in recruiting.