Endorsement Deal Ends

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DETROIT (AP) -- General Motors Corp. says it will end its
endorsement deal with Tiger Woods at the end of the year.
GM said in a statement Monday that it is looking to reduce
costs, and that the star golfer also wants more personal time as he
expects his second child.
Woods has endorsed GM products around the world and has been
closely tied to its Buick brand in the U.S., Canada and China.
GM's vice president for North American sales, Mark LaNeve, says
the separation is the result of discussions earlier in the year and
is not related to the company's campaign for $25 billion in loans
from the federal government.

(Copyright 2008 by The Associated Press. All Rights Reserved.)



 
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