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5,000 mile trip ends in disappointment with canceled concert Save Email Print
Posted: 6:44 PM May 15, 2008
Last Updated: 7:08 PM May 15, 2008
Reporter: Chris Thomas
Email Address: chris.thomas@wrdw.com

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News 12 at 6 o'clock, May 15, 2008

AUGUSTA, Ga.---Eight-year-old James Johnson is one of millions of young people around the world bobbing their heads to hip-hop sensation Soulja Boy, who is, in one word, big.

"Really big to me," said James.

The Soulja Boy dance is a YouTube phenomena that gave the 17-year-old artist the highest selling hip-hop debut album in 2007.

"It's an outstanding dance. Kids and adults can enjoy it too," said James.

"I do Soulja Boy with them sometimes...but not today," said the grandmother in the family, Stephanie Louallen. She says she had no idea Soulja Boy was coming to the James Brown Arena this weekend.

"No, if I had known that...believe me, that eight-year-old would have wanted to go," said Stephanie.

It turns out not one dime of the arena's $50,000 marketing budget went toward advertisement.

"We were not asked by the promoters," said coliseum authority chair Keith Brown.

Even still, Stephanie says something should have been done. "Pass out fliers, have other people pass out fliers so that he will come here, because he is enjoyed here and everywhere else. We just need to know."

The show was canceled because less than 200 tickets sold. It was a crushing reality for some. "It's really terrible. We really took a long way," said Nicole Kerscher, who traveled 5,500 miles. "Now I'm down. I can't believe this," said Nicole.

Nicole and her friend Micha traveled all the way from Germany for the concert. "We say OK, let's go to Augusta. We came here to see him, and yeah, I don't know, it's crazy," Micha said.

"We need to concentrate more on what needs to happen in this area to get the word out," Brown said.

In the meantime...at least two people face a long trip back home.

"Today I was happy...I thought, yeah, we go to Soulja Boy tomorrow...and we see it's canceled," said Micha.

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Posted by: Mrs C Location: Augusta Ga on May 15, 2008 at 08:38 PM
I don't know what would have been the proper way to advertise this event, but it surely was not proper to place postcards about it on people's windshields during church service on this past Sunday. That was not the target group.

Posted by: Not surprised about it at all.. Only in Augusta on May 15, 2008 at 08:33 PM
Basic Marketing 101: You have to get the word out to let the people know a show is coming to town. Okay, so you don't have money in the budget. .. guerrilla marketing works. . oh yeah, that is too SIMPLE and BASIC for most Augustans to comprehend. This situation is VERY embarrassing when it comes to major and secondary promoters looking for a place for their artists to perform. You have incompetents running the asylum aka arena. . they are a total joke. Hey.. arena authority members. . . Let your freakin' egos rest for a minute. How about letting people who have been or know SOMETHING about the music business sit on the board. . a citizen's committee to as well as having an authority. Oh well, I will just keep going to Atlanta, Columbia, Charlotte and Greenwood to see my favorite performers. I will support music. . just in another city. Burn, Rome, Burn!