BENTONVILLE, Ark. -- With moms on a tight budget this back-to-school season, Walmart announced today it will offer low prices all season long on a broadened assortment of back-to-school and back-to-college essentials including everyday supplies, sporty backpacks and the latest electronics.
According to recent research*, more than half of moms will spend about the same on back-to-school shopping this year with a third of moms spending less. To ensure moms stay within their back-to-school budgets, Walmart’s everyday low prices are backed by an ad match policy. With ad match, Walmart will match any local competitor’s advertised price for the same product, right at the register.
“We know our customers need to stretch their dollars as far as they can,” said Duncan Mac Naughton, Walmart’s chief merchandising officer. “We’re making it even easier and more affordable for them this back-to-school season with low prices on more items along with our ad match policy and a better shopping experience.”
This year, Walmart is making back-to-school shopping even easier with new store improvements. Back-to-school items are now organized, both in stores and online, in one place and categorized by school age group, so families can quickly and easily shop supplies appropriate for their child’s grade. Many of the most common school supply list items are located down the center of the back-to-school aisle allowing families to quickly check these items off their list.
For those who prefer to shop online, Walmart.com offers free shipping to home on a broad assortment of back-to-school essentials such as school supply bundles, calculators, pens, notebooks, crayons and more.
A sampling of back-to-school items available online at Walmart.com include:
The List for Less
Walmart has everything moms need to find on their child’s school supply list -- whether the kids are starting kindergarten or heading off to college, including:
Back to Style
For kids who want to add a little pizzazz to their supplies, Walmart has lots of fun patterns and popular licensed products including Hello Kitty, Super Mario Bros. and a new exclusive line of more than 250 themed products from Nickelodeon’s hit show Victorious. Specific items available in most stores include:
Seeing is Learning
Walmart Vision Centers offer free vision screenings in-store and a free 12-month guarantee on all frames. Fun frames include vintage and retro-styles and top brands like Hard Candy and “ECO Kids,” the first optical collection made of entirely recycled materials with a tree planted for every pair sold at Walmart. With Vision Centers located in over 2,500 Walmart stores nationwide, it’s easy to get the convenient, affordable vision care you need. Find your local, in-store Walmart Vision Center.
Tech Savvy for College
College-bound gadget gurus can head to Walmart’s electronics department for tablets, laptops and more all available at low prices every day.
For additional back-to-school information including sample shopping lists, back-to-school bundles, tips on hassle-free mornings as well as study tips for new students, please visit Walmart.com/School.
*PriceGrabber’s Back-to-School Shopping Forecast (2011)
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