News12 First at Five, Nov. 27, 2013
Augusta, Ga (WRDW) -- Once the leftovers are in the fridge a lot of you will hit the stores. However some local businesses are hoping you don't just shop on Black Friday.
They hope you'll shop on Small Business Saturday too. Augusta's mom and pop stores could really use a boost.
"Someone said Black Friday is not what it use to be. All the bookstores chimed in and said Black Friday has never been that good," said Book Tavern Owner David Hutchinson.
Black Friday deals have a few pitching tents and sleeping outside, the locals hope shoppers are this dedicated to them.
"It's important to shop locally, because your are strengthening the local economy. The money stays here and doesn't go to a corporate head quarters," said DDA Director Margaret Woodard.
"Small Business Saturday is about supporting your local community and Black Friday is about getting things for cheap," said Hutchinson.
Hutchinson is discounting his books and having special authors on hand to sign books on small business Saturday. The initiative was started by American Express four years ago giving rebates and special offers to card holders who shopped locally. It's grown nationwide and surveys found shoppers spent billions last year around that time.
"I think we should support our small businesses everyday. If it can be bought locally we should do that," said Woodard.
Think about it at the big box stores, you'll have long lines, waiting times and packed parking lots. The small Business Community says they won't and it's more like shopping from your neighbor.
"So for those of us, who are not in the big giant corporate world Small Business Saturday means a lot," said Hutchinson.