12 On Your Side: Is Black Friday heading toward Black November?

By: Jerome Collins Email
By: Jerome Collins Email

News 12 at 6 o'clock / Nov. 29, 2013

AUGUSTA, GA (WRDW) -- "People just enjoy Black Friday, they enjoy the madness they enjoy the tradition," says Matt Ong, senior shopping analyst with Nerdwallet.com.

But are all those deals worth fighting for? "Black Friday is simply a gratification of deals," says Ong. He says 90 percent of the advertisements he has seen for sale items are the same price as last Black Friday.

He said Walmart, Target and Best Buy typically offer the best door buster deals.

"These are the ones on page one of the ad that make headlines that people camp out overnight for," Ong said. Big ticket items like flat screens and computers. The stuff holiday shopping brawls are made of.

"The reason why winning electronics is so key is because these big ticket purchases are what get people in the stores," Ong said.

He said retailers want to keep you there, or keep you coming back which is why some stores are tiering their shopping events offering special deals at various times on different days.

"The reason why is retailers are afraid that opening earlier and earlier might actually just be shifting the sales around," Ong said. But is that strategy working?

The National Retail Federation said 140 million Americans will shop on Black Friday through the weekend. But Consumer Reports says 56 percent of Americans will not shop at all on Black Friday, as the holiday shopping season starts earlier and earlier.

"The Christmas creep is going to continue. Black Friday is going to start to take over all of November. I hope it doesn't go into October," Ong said. He said despite the latest strategies by retailers to get you to spend money analysts are forecasting lukewarm holiday sales.

They said while the job market is improving, spending habits have changed since the Great Recession and consumer confidence is still lagging.

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