News 12 at 11o'clock / Friday, Nov. 25, 2011
AUGUSTA, Ga. -- 'Tis the season to shop, save and spend.
"Our sales Friday have been great," said Hope Seamon, owner of La De Da Boutique in North Augusta.
Come Saturday, a nationwide campaign will shine the spotlight on Main Street.
Katie McGuire, manager at Book Tavern in downtown Augusta, says "hit up the small guys, whether that's in your own hometown or online."
"It makes a huge impact on your local economy and on these people that you know where your money is going," McGuire said.
"You are supporting your neighbor," Seamon said. "You are not supporting someone who doesn't live in this community. There's not even any shareholders to support like in my situation: You are supporting my family, my husband, children and the girls who work here."
So, for the second year in a row, shoppers will take part in Small Business Saturday.
"That initiative to make sure where you're shopping and who are helping out financial stays in the region," McGuire said.
Experts say for every $100 spent at a local shop, $68 of it gets pumped right back into our community.
"The North Augusta Chamber of Commerce has been huge about helping us promote that," Seamon said.
So what's the game plan for these small shops to keeping up?
"You can go to the larger stores and they are great and they're wonderful, but they don't provide that unique atmosphere," Seamon said.
That unique atmosphere that'll bring big bucks to these small businesses.