News 12 at 11 o'clock / Saturday, November 24, 2012
AUGUSTA, Ga.-- We're in between Black Friday and Cyber Monday, but for local shops, Saturday is their day to shine.
For a brand new store on Broad Street, Small Business Saturday means everything.
“Mia, we have our first line,” said Psychotronic owner Michael Weldon excitedly to his wife.
The new record store is less than two weeks old.
They're depending on Small Business Saturday to get their name out and keep them alive.
“We had our doubts just days ago because there wasn't enough street traffic, but people started coming in, and the word's getting out, and this is definitely our best weekend. This might be our best day,” Weldon said.
“When a business starts a venture like this, it's a risk. And when a business starts a venture and it's a good idea like this is, people need to come down here,” said first-time customer Mark Albertin.
Alberton says you won't find a place like this at the mall.
Besides finding his favorite vinyl records, he says knowing where his money is going is the best benefit of all.
“To me the reason to shop at local business is because you are really seeing a direct impact on your community. A business like this here in Augusta is helping our downtown. They're helping promote downtown,” he said.
Across the river in North Augusta, La Dee Da owner Hope Seamon says it's Small Business Saturday that helps her store thrive.
“It finishes our year up, and it kick-starts our business for the following year. So, to me personally, for our business, it's everything,” Seamon said.
“Box stores, Black Friday sales are really geared towards them. Again, I can't compete as a small business. So this is my day. This is our day to shine. This is our day to show what we're made of,” she said.
She says money isn't the only perk of shopping local -- it's the experience.
“I hope they feel warm. I hope they see a familiar face. I hope that they know they're not just a number or a dollar amount. They're people, they're individuals that are important to us,” Seamon said.
News 12 talked with the both business owners after they closed tonight.
Weldon said his sales and customers tripled today.
At the North Augusta boutique, Seamon says her sales doubled, compared to Small Business Saturday last year. Plus, she made $500 more in sales than she did on Black Friday.