Monday, May 13, 2013
AUGUSTA, Ga. (WRDW) -- It's a chance for sick children to forget about their illness and have a little fun at your children's hospital.
News 12 is proud to partner with the Children's Hospital of Georgia for a music video with kids, parents and staff singing along to Katy Perry's popular song "Firework."
The idea first came about before last year's Children's Miracle Network Celebration Broadcast.
“After seeing the Seattle Children’s Hospital music video with Kelly Clarkson’s 'Stronger' go viral on YouTube, we thought, what a great project for us to do here in Augusta. We have an awesome Children’s Hospital in our own community to showcase and News 12 has a longstanding relationship with Children’s Hospital of Georgia as the official Children’s Miracle Network Hospital’s television partner. We shared our idea with CMN Development Coordinator Catherine Stewart, and turns out, some of the marketing folks at GRU were also thinking along the same lines. From there, we discussed ideas, songs and production dates, and the result is a great testament to the wonderful spirit of the children and team at the Children’s Hospital. Putting together the video was a labor of love for those at News 12 also. It’s our hope the music video further spotlights Children’s Hospital of Georgia," said Estelle Parsley, VP of News & Operations at WRDW.
Planning for the video started in February. News 12 Producer Chris Curry, Chief Photojournalist Ashey Bennett and News Promotions/Special Projects Producer Arthur Takahashi put together storyboards, shot and edited the music video during March and April.
The video is a chance to see what the children's hospital offers for the children in our area. Remember, these patients rely on your donations to get the care necessary to beat whatever disease their fighting. All the money you donate stays right here in the CSRA.
This year's Children's Miracle Network Celebration Broadcast will be Saturday, June 1, and Sunday, June 2. Saturday's coverage begins on My 12 at 8 p.m. Sunday's coverage starts on News 12 at noon.
Please share our music video to help spread the word about the Children's Hospital of Georgia!