News 12 first at five, November 13, 2008
AUGUSTA, Ga.---Your chances of a catching a good show in Augusta are getting better. The new management company at the James Brown Arena says revenue is up. Expenses are down, and before the month is out a rock concert rolls through town.
From Lyle Lovett to monster truck shows to this weekend's Christmas Made in the South, the Augusta Entertainment Complex is reeling in the events.
"Yes sir," said vendor Charles Martin. "This facility is nice."
Charles has been setting up shop each year for the past decade, but this year the place is under new management. Global Spectrum has stepped in.
"They do a good job," said Charles. "They have people to help us move in and move out."
After all that work there's a free highlight.
"Good food," said Charles. "That's always a good thing in a man's life."
Charles is sold on the new management, and so is the coliseum authority.
"I think we're overall 100 times better," said Richard Isdell who is chair of the coliseum authority.
You can't have Christmas without a few gifts. The new management team projects expenses are down more than $100,000. They expect revenue to be up by more $800,000. Then there are the events.
In the next 200 days the complex has more than 104 shows planned.
"Yes that's what we're projecting as far as within the budget," said general manager Monty Jones, Jr.
"Bottom-line," said Isdell. "I do have some regrets on bringing Global in but, I guess really the only regret is we should have done it sooner."
The company's brought in a marketing team to drive up advertising.
"I figured it was costing us a fortune," said Isdell. "It's not costing us a dime."
Promoters foot the bill so that vendors like Charles can focus on spreading a little Christmas cheer with his scented crystals.
"Yes sir," said Charles. "When you come by my booth come on in and sniff around."
We should point out this is just Global Spectrum's budget. It does not include the full coliseum authority; even-still, the report seems positive.
What about the rock concert? Buckcherry, Savin Able, Shinedown, and Avenged Sevenfold will play the James Brown Arena.