Twitter campaign backfires on Florida St, Winston

By: The Associated Press
By: The Associated Press

Monday, Aug. 11, 2014

TALLAHASSEE, Fla. (AP) — A Florida State social media campaign turned ugly when the university's athletic department asked the public to pose questions to Heisman-winning quarterback Jameis Winston.

The "#AskJameis" turned into an all-day mockery of the sophomore.

The department wanted to solicit questions for a video to be posted on the team website. Sports information director Elliott Finebloom says they expected some negativity, but didn't anticipate the scope of it.

Winston has been heavily criticized for several off-the-field incidents during his time at Florida State.

Social media experts say universities and businesses need to be careful when it comes to this type of marketing — especially when it involves a controversial subject. Robert Stewart, director of the Ohio University school of journalism, says "#AskJameis" was doomed from the beginning.

(Copyright 2014. The Associated Press.) is happy to provide a forum for commenting and discussion. Please respect and abide by the house rules:

Keep it clean, keep it civil, keep it truthful, stay on topic, be responsible, share your knowledge, and please suggest removal of comments that violate these standards.

powered by Disqus
Mailing Address: P.O. Box 1212 Augusta, GA 30903 Main Telephone: (803) 278-1212 Newsroom: (803) 278-3111 Fax: (803) 442-4561
Copyright © 2002-2016 - Designed by Gray Digital Media - Powered by Clickability 270801811 -
Gray Television, Inc.