Coca-Cola to address obesity for first time in ads

By: The Associated Press
By: The Associated Press

Monday, Jan. 14, 2013

NEW YORK (AP) -- Coca-Cola became one of the world's most powerful brands by equating its soft drinks with happiness. Now it's taking to the airwaves for the first time to address a growing cloud over the industry: obesity.

The Atlanta-based company on Monday will begin airing a two-minute commercial during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a stronger voice in the intensifying debate over sodas and their impact on public health.

The ad lays out Coca-Cola's record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind -- not just soda.

Coca-Cola says the campaign will kick off a variety of moves that help address obesity in the year ahead.

(Copyright 2013, The Associated Press)


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