Friday, Oct. 18, 2013
CHARLOTTE, N.C. (WRDW) -- A series of billboards and newspaper ads are notifying drivers in Columbia that they can receive a reward upon conviction for calling local police when they see someone they suspect of driving drunk, according to a press release.
The citywide Report A Drunk Driver campaign, sponsored by AAA Carolinas' Foundation for Traffic Safety, encourages drivers to pull over in a safe spot, call 911 and provide details about the drunk driver's location, vehicle and license plate.
Calls are coded specifically for the campaign and $100 is paid upon conviction to those who report someone driving under the influence.
South Carolina ranks third highest in the nation for drunk driving deaths per vehicle mile traveled. In 2011, Richland and Lexington counties, which both include a portion of the city of Columbia, recorded 13% of the state's drunk driving deaths.