With thousands of people headed to Augusta for Masters Week, businesses will benefit big time.
And with Masters Week just three weeks away, area hotels are beginning to cash in.
News 12's Domonique Benn talks to hotel management about rooms that have been booked since last year.
Finishing touches are being put on the historic Partridge Inn...just in time for Masters guests, most of them invited back from last year.
"We have been booked for some time now and we do have quite a bit of repeat customers,” says David Jones, general manager of the Partridge Inn.
But this time, repeat customers will see a different Partridge Inn...an enlarged lobby, a private dining room and 33 renovated guest rooms.
"In preparation for Masters, what we are doing is making sure we are ready for each one of those guests and knowing what those specific needs are," Jones says.
Area hotels stand to make big money during Masters Week. At the Partridge Inn there's a 7-night minimum stay, starting at $4000.
"We have seven night minimum and that includes as a package their breakfast each day, so the pricing does escalate during that week," says Jones.
Just like the Partridge Inn, Sleep Inn off of Washington Road is nearly sold out.
And its sister hotel next door, Quality Inn and Suites, is all booked up.
"I'm getting more calls every single day so I look to be booked in the next week or so,” says Natasha Bridges of the Sleep Inn.
A room at the Sleep Inn would normally cost $59 a night.
The prestigious Masters golf tournament is helping to quadruple that price...now you will pay $250 per night.
"I don't think I have any doubles left,” Bridges says.
For the Masters fans calling for rooms, it's not the price they are worried about, but the availability.
Hotels are not the only places people can stay for the week.
Homeowners cash in big by renting their homes to Masters patrons.