One year, 100,000 more people to JBA shows

By: Chris Thomas Email
By: Chris Thomas Email

News 12 at 6 o'clock, August 27, 2009

AUGUSTA, Ga.---South Carolina's own Darius Rucker is the latest big name act that has the James Brown Arena complex back on the good foot.

"It has been on the good foot since the first day we came in," said Kayla Ott with Global Spectrum Management company.

Kayla has spent the last year looking to draw in the crowds.

"People don't come to the Bell and the James Brown Arena to visit," said Kayla. "They come here for the shows."

In less than one year's time three shows have sold out. More than 300,000 people have come through the complex. That number is more than 100,000 people than the year before.

"This is just the beginning," said Monty Jones who is General Manager. "This is just the start of what we have to come for this year."

Steve Harvey, Bill Cosby and the Gaither Vocal Band are coming to an arena near you.

"We're going to have some more announcements coming up," said Monty. "It's going to be some big stuff that hasn't been here before or in a while."

The coliseum authority took a $200,000 gamble on a management company to get people back in the seats.

"It was a challenge," said Kayla. "Nothing is really easy in this economy these days, but I'm a firm believer that if you bring shows that people want to see they're going to buy there ticket."

We're told there's a "big announcement" coming within the next two weeks. Monty says we all know at least one of their songs, and that the show will likely sell out.

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