May 7, 2009
LOUISVILLE, Ky. (AP) -- KFC has learned not to underestimate the power of Oprah Winfrey.
A free grilled-chicken meal promotion touted by the talk show host has caused such a frenzy that some stores ran out and the Louisville-based chicken chain is asking customers to take a rain check for the new product.
KFC President Roger Eaton said Thursday the company will mail coupons to customers in stages so people can enjoy their meal in a more relaxed setting. It will throw in a free soft drink to sweeten the new deal.
Downloadable coupons for a free meal were available on Oprah.com for 24 hours beginning Tuesday after Winfrey announced the promotion on her show. Each coupon promised two pieces of grilled chicken, two individual side orders and a biscuit.
(Copyright 2009 by The Associated Press. All Rights Reserved.)