Comcast and CBS Corporation have announced that they will make eight of the CBS Television Network’s leading primetime entertainment series available to viewers at no cost through the cable operator’s signature ON DEMAND with Digital Cable service. Included in the video-on-demand (VOD) offerings will be CSI: Crime Scene Investigation, CSI: Miami, CSI: NY, Survivor, NCIS, Numb3rs, Jericho and Big Brother. The new deal replaces the previous agreement between the two companies to offer CBS programming for 99 cents per episode only in markets served by CBS owned and operated stations. Now, each of the CBS series, which will include paid commercial spots sold by CBS, will be available for free to Comcast Digital Cable customers with ON DEMAND throughout the country. Episodes of the shows will be available for on-demand viewing starting on the day after their network airing and will remain available for four weeks.
"Video on demand has fundamentally changed the way people watch TV. Our customers have watched more than three billion ON DEMAND programs in addition to their regular linear TV viewing since 2004," said Brian Roberts, Chairman and CEO of Comcast Corporation. "CBS took a giant step forward in experimenting with prime-time video on demand last season, and we're pleased to partner with them to make their most popular prime-time programming available for free on VOD, which continues to provide a great value for all of our Digital Cable customers."
"Early results show that viewers are responding to programming being made available on emerging platforms for free, supported by advertising," said Leslie Moonves, President and CEO, CBS Corporation. "We're pleased to work with our partners at Comcast to widen our relationship with the audience we share, and at the same time monetize our content through another window, a strategy that will be a key driver of CBS’s growth going forward."
The deal pairs the unmatched distribution capabilities of Comcast, the country's leading provider of cable, entertainment and communications products and services, with the programming leadership of the new CBS Corporation, a leading global media company, with preeminent positions in broadcast and cable television, radio, outdoor advertising, and online.
Comcast's ON DEMAND service offers a growing library of more than 7,500 programs each month available any time customers want to watch them – with the ability to fast-forward, rewind and pause selections. Nearly 95 percent of ON DEMAND programs are available at no additional charge.