News 12 @ 11 o'clock -- January 24, 2009
AUGUSTA, GA -- Just one month ago no one knew the fate of the James Brown Arena after the Augusta Lynx left the ice. But with the arena pulling in big acts like Winter Jam and Augusta's Futurity PBR, the extra cash flow is doing more than just helping them.
"It's not just helping us. It's helping the Augusta CSRA area as well. With people coming into town and just spending money and being downtown and being in the area. So it not only helps us, it helps overall," said Arena General Manager Monty Jones, Jr.
With all of the riders coming from outside of Georgia and South Carolina, the event is drawing a crowd that's willing to pay the price for the entertainment.
"This has become one of the hottest tickets in Augusta, no question about it," said Kenny Thomas, event organizer and USCA Baseball Coach.
Even $20 a ticket, Kenny and the arena say they're not worried about the economy stopping these bull riding fans from rounding up.
"Even though the economy's bad, people want to get out and enjoy themselves. So you're going to need that laughter or that excitement so that's a great thing we have to provide the people of the area," said Jones.
"We gonna have a packed house and maybe the economy might be a little bad right now but everybody's got $20 to go see the PBR, I can assure you that," said Kenny.
And when showtime struck, the bulls and the arena were ready for the action.
The James Brown Arena says they are planning more big acts in the near future to help keep making the big bucks.
Upcoming shows include concerts by Sevendust and Disturbed, a blues festival and a show by the Globetrotters.