More stores pulling all-nighters for last-minute shoppers

By: Associated Press
By: Associated Press

December 23, 2008

NEW YORK (AP) -- An increasing number of retailers won't be
shutting their doors again until Christmas. They'll be open all day
and all night.

The Toys R Us store in New York's Times Square is in the middle
of a 134-hour marathon.

Macy's has 13 stores in areas like Chicago, Washington and
Detroit that are pulling all-nighters in the final days before

Is it worth it for them to pay staff to stay all night?

Experts say it is. They say the additional labor costs are
small, compared with the goodwill that stores gain from offering a
convenience to last-minute shoppers. Some of them were already
staffed overnight by people stocking shelves and cleaning.

One industry analyst says retailers don't have a choice. Marshal
Cohen says if they don't do it, they're giving up a share of their
sales to someone else.

Retailers are facing not just a bleak economy, but also a
holiday shopping season with five fewer days in it than last year
between Black Friday and Christmas.

There's also been harsh winter weather across much of the
country in recent days.

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