Soft drink industry vows to keep fighting NYC big-drink ban

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Thursday, Sept. 13, 2012

NEW YORK (AP) -- The soft-drink industry says the fight isn't over.

An industry-sponsored group says it will continue to fight to overturn the ban that was enacted by New York City's Board of Health today. It prohibits the sales of big sodas and other sugary drinks at restaurants, concession stands and other eateries.

The group -- called New Yorkers for Beverage Choices -- says it has gathered more than 250,000 signatures opposing the ban. It's considering a lawsuit, and looking at legislative options.

But Mayor Michael Bloomberg, an advocate for the soda plan, is hailing today's vote. A tweet on Bloomberg's official Twitter feed says the new policy is "the single biggest step any government has taken to curb obesity." It says the ban "will help save lives."

The regulation was proposed by Bloomberg in the spring and approved by a panel of health experts after several months of review. It puts a 16-ounce size limit on cups and bottles of non-diet soda, sweetened teas and other beverages packed with calories.

(Copyright 2012, The Associated Press)

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