Ice storm hits florists hard on busiest week of the year

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News 12 First at Five/ February 14, 2013

AUGUSTA, Ga. (WRDW) -- With the ice storm of the decade hitting the same week as Valentine's Day, florists have had to juggle orders and deliveries.

Some even missed out on their biggest sales day of the year thanks to power problems.

Customers like Scott Keen had to change their plans as well. "Originally, it was supposed to be delivered to my wife at work, but they lost power last night just like everybody else," Keen said.

So, instead of a home delivery, he went to plan B.

"Backup plan was just to pick it up and bring it home," he said.

Martina's flowers and gifts has been swamped. Steffany Weathers works there, and she says, " The phones have been ringing off the hook."

And, on top of last minute orders, they're backed up since the icy roads slowed down deliveries on their busiest week of the year.

Margaret Colvin also works at Martina's, and she says, "We have two days of deliveries that have sat waiting to be sent out and have not been delivered. Today's the first day we've been able to get any flowers out."

And, with more than half of their customers in the dark, they've had to be flexible.

"Getting the flowers to the hotels and motels, to the in-laws and families everywhere they are. We had flowers go out and have to reroute them," Colvin said.

It's been a stressful week made easier by understanding customers.

"Everybody in the CSRA has been very understanding, very patient, and we're trying to do our best to help everybody out," Colvin said.

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