Monday, Aug. 13, 2012
AUGUSTA, Ga. -- GHSU President Ricardo Azziz is defending the name of the "New U," Georgia Regents University.
He says although the University of Augusta name was a popular choice, it doesn't give the statewide presence that Georgia Regents does.
That branding is something school officials say is important.
"Georgia Regents tested fairly neutral on a national survey. And I'll tell you that from a marketing and a branding professional that actually is a great opporunity. That allows us to actually build a brand," said David Brond, VP of communications.
Azziz took to his blog on Monday defending the name:
"In a vote of 17 for and 1 against the University System of Georgia (USG) Board of Regents (BOR) voted overwhelmingly to name the State’s new comprehensive university, arising from the consolidation of Augusta State University (ASU) and Georgia Health Sciences University (GHSU), as the Georgia Regents University (GRU).
Fact #1. With a strong show of confidence, the BOR gave name to Georgia’s nascent fourth comprehensive research university. A university that from day one will have over 9,500 students, more than 5,000 staff, over 1,000 faculty, over 150 buildings, 650 acres of campus, nine colleges, and an aligned health system, forming part of the state’s only public Academic Health Center (AHC). A university that will have state-wide reach, and will strive to have national and global relevance in becoming one of America’s great universities. An institution that already injects over $2 Billion dollars (that’s Billion with a ‘B’) yearly into the local economy and, with its planned growth over the next 8 years, will eventually be having a greater than $3 Billion annual economic impact into the local community… And much, much more into the Georgia and South Carolina economies.
Importantly, the BOR selected a name that we can grow with. A name among the short list of three names that the Consolidation Working Group, acting on the branding work team’s recommendations, presented to them. A name that arose from a process that involved multiple inputs ranging from suggestions received through informal channels to rigorous national opinion research."
Here are some documents from the naming process:
-Committing Naming Votes (PDF)
-Literature Reviewed (PDF)
-Naming Survey Analysis and Community Recommendations (PDF)
-Categorized Naming Survey Analysis and Community Recommendations 2 (PDF)
-Ranking Worksheet (PDF)
-Top National U with City in Name (PDF)
-University Name Working File (PDF)
-Wave 1 and 2 Results (PDF)
-Wave 1 Faculty Peer Results (PDF)
-Wave 1 Community Naming Survey Analysis Preliminary (PDF)
-Wave 1 Community Naming Survey Analysis Final (PDF)
-Wave 3 Results (PDF)
-What's in a Name Summary Analysis (PDF)
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