News 12 at 11 / Monday, July 21, 2014
AUGUSTA, Ga. (WRDW) -- It's the little secret every woman wants to know, how to be curvy instead of lumpy or firm instead of flab.
A new treatment is promising just that. It's called body wrapping.
"It tightens, tones, and firms," said independent distributor Maxine Lucas. "It's soaked with botanical cream and we just wrap it on you."
It uses all the key words to get your attention, touting instant results in 45 minutes.
"No, it's not a gimmick. I can show you testimony after testimony. I have a notebook here full of testimonies from customers," Lucas said.
When things sound too good to be true, it's worth a closer look.
With all the hype, News 12's Christie Ethridge decided to test it out. After placing it on and wrapping it in place with plastic wrap comes a 45 minute wait.
Then, we compared the results. According to the measurements, she lost an inch and a half around the midsection.
But, doctors say don't get used to it.
"You may see a little tightening of the skin because of dehydration or local effects of some of the treatments have. Those effects will likely only last a day or two," bariatric surgeon Dr. Sean Lee said.
Dr. Lee is a bariatric surgeon at Georgia Regents Medical Center. He says it's more likely you're gaining confidence than losing permanent inches.
"When you start getting into claims about weight loss or detoxification, ridding the body of cellulite, I think you have to be even more cautious about those claims," he said.
He says possible dehydration from the wraps can be dangerous.
"You have to be careful about that, especially longer wraps. Your body can sweat and you can lose quite a bit of fluid that way," he said.
Bottom line, while it may give you some quick results, the doctor says those results will quickly leave. But, he says if you keep hydrated, it could make you feel temporarily more slender.
"It's probably safe as long as you maintain good hydration. Maybe if you're wanting to look a little slimmer for the wedding day," he said. "Just in general, buyer beware."