Leaders at James Brown Arena focus on promoting events

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News 12 at 6 o'clock, July 3, 2007

AUGUSTA, Ga--After canceling last week's planned gospel concert starring Yolanda Adams and Fred Hammond due to low ticket sales, leaders at the James Brown arena are focusing on better promoting events.

The O' Jays are scheduled to perform at the arena in September.
To prepare for that concert and others in the future, arena general manager Robert "Flash" Gordon is being sent to a national conference on promoting.

Colisuem authority member Keith Brown tells News 12 the staff also plans to start a mail and television ad campaign. He says one of the arena's major problems has been establishing relationships with promoters.

"We've got the reputation of not being a promoter friendly facility, and we're definitely doing all we can to change that," Brown says.

Coliseum authority members also tell News 12 they are working to fill three major positions at the arena, including a finance manager.

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