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Posted: 8:42 AM Nov 27, 2009
Holiday Web shopping looks brighter than last year
Internet analysts at comScore Inc. expect the time-saving aspect of online shopping will translate into a 3 percent increase for the Web sites of traditional retailers.
Reporter: Associated Press |
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0 Comments 
November 27, 2009
SAN FRANCISCO (AP) -- Retailers are hoping shoppers eager to avoid crowded stores will turn to the Internet this holiday season.
Internet analysts at comScore Inc. expect the time-saving aspect of online shopping will translate into a 3 percent increase for the Web sites of traditional retailers in the months of November and December.
Brick-and-mortar sellers, meanwhile, are expecting a 1 percent drop from last year.
Online sellers are rolling out discounts and deals to try to entice frugal shoppers. Steep discounts and free shipping are expected to be the norm this holiday season.
Big retailers are also using the Web to steer buyers to discounts. Forrester Research says more companies are giving out coupon codes on Twitter and using social networking sites to drum up business
(Copyright 2009 by The Associated Press. All Rights Reserved.)
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