Teeing up a Masters hospitality house

By: Gene Petriello Email
By: Gene Petriello Email

News 12 at 6 o'clock; April 4, 2008

AUGUSTA, Ga. --- VIP Sports Hospitality House claims to offer the complete Masters Week experience: goods, rides, drinks, games and of course, a whole lot of golf.

The scene outside the Heath Drive home is filled with trucks. Inside, there is a huge, empty room right now. But Lauren Swanstrom and her team from VIP Sports Marketing are putting the final touches to their Masters Hospitality House.

"We provide the whole experience for Masters Week, so it's been busy to say the least," says Lauren.

Friday was no different. There were lots of phone calls, food that was stored, chairs put in place and lots of boxes moved around.

"It's busy but it comes together just at the right time," says Lauren. "We're going to have some TV's connected this afternoon (Friday)."

Those TV's were not on time, but better late than never.

"We want it to feel like a comfortable atmosphere. We don't want you to just see a space. We want it to be a place where people are hanging out," says Lauren.

That atmosphere wouldn't be complete with a bar.

"There's going to be a lot of action around the bar. We actually have 3 bars set up," says Lauren.

Big plans for the big room, but what about behind the scenes?

Well, there Lauren is busy answering phones and figuring out where each golf photo is going to go.

In another back room (the kitchen), Robert Williams is busy getting his new kitchen ready. This is his 20th Masters that he's turned the burners on for.

"People love to come to the south and have good ol' fashioned butter milk biscuits, country sausage, shrimp and grits," he says.

He's excited to get cooking and he won't have to wait too long. Their clients start hitting this party Monday morning with the first practice round at Augusta National.


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