12 On Your Side: Retailers tracking your cell phones | How to opt out

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News 12 at 6 o'clock / April 28, 2014

AUGUSTA, Ga. (WRDW) -- Some shoppers already know about this tracking technology which rewards consumers with coupons and other deals. But if you are worried about your privacy, there is some good news.

Hunter Foley said he has mixed feelings after learning that some retailers may be using his own cell phone to track his every move.

"It does not bother me too much if I knew exactly what they were looking at, " said Foley.

Shopper Jan Barinowski said she feels the same way.

"I guess everybody is doing it, so I don't worry too much about it. I guess I should but I don't," said Barinowski.

Retailers said these techniques help the customer and the shopping experience. The new technology has helped marketers to understand what kind of buyer you are and even how much you are willing to spend.

"If they are just doing it for marketing purposes, it would not really bother me," said Foley.

Shoppers who find the technology too intrusive now have a way to opt out of the retail mobile tracking.

Smartstoreprivacy.org offers a way you can opt out. The site allows you to put in your MAC or media access control address from your mobile phone. It will let tracking companies know you do not want to be monitored.

"If they were looking at, like real personal information than it would bother me," said Foley.