Coupon policies: Kroger

By: Jill Maxwell
By: Jill Maxwell


Continuing with our research into store policies, I emailed Kroger to find out their policy. Here is the response I received from one of their representatives:

Kroger accepts coupons, which is only one of several ways customers can save money during their shopping experience with us.   Manufacturer coupons are reimbursed up to face value but Kroger pays the cost of double coupons and non-manufacturers’ coupons for Kroger Brand items. Kroger stores throughout the Atlanta Division - which includes, Georgia, South Carolina, Northern Alabama and Eastern Tennessee - offer "double coupons" from manufacturers (including coupons for Kroger products) when the face value of the coupon is 50 cents or less. So, for example, each "50-cent off" manufacturer's coupon can save a shopper one full dollar.
Not only does Kroger accept traditional coupons that many customers are still accustomed to clipping from their favorite newspapers, but we have seen a significant increase in coupon usage, both on-line direct card load such as the P&Gesaver, AOL Shortcuts available at, as well as on-line printable and mobile coupons.   Kroger customers can also visit where they will find valuable, printable coupons to use immediately in their store.
Kroger and Cell-fire, the only nationwide mobile coupon and discount offer service, have partnered to make mobile grocery coupons available to Kroger shoppers through their cell phones. For the first time, consumers can achieve savings on individual grocery items using their mobile phones. The new capability is presently available exclusively to Kroger consumers and includes savings on dozens of brands from leading consumer product manufacturers.
In addition to traditional coupons, Kroger direct mails coupons to our loyal customers. These are more personalized based on what customers frequently purchase. Kroger customers value and appreciate receiving coupons that are customized for their needs.
And for their convenience, Kroger customers can immediately view their savings on their register receipt tapes!
Nancy Gore-Scott
Coordinator of Consumer Affairs
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